A Used Model

Would You Seriously Buy A Used Vehicle Without Checking Under the Hood?

by Michel Bilodeau

JOINING a network marketing company, like LifePath, Herbalife, Global Resorts or Polaris Media, on the basis of … “it’s got such great products” is the auto industry equivalent of buying a van without checking under the hood.

Let me explain. Like it or not, the primary purpose of any business is to “move product”.
Similarly the primary purpose of a van is … (you guessed it) to “move product”.
Trouble is, most companies — like LifePath and Polaris Media Group — offer a great “looking” vehicle, but on closer inspection, the home business owner finds it doesn’t have an engine capable of driving sales.

You pay your money and get your van back home. You put the key in the ignition, turn it hopefully, and
… click
… NOTHING
… It won’t go anywhere.
The van you bought won’t move product.
It’s just a shell … like a “souffle”. All hot air.

So what do most people do?
They push it around the block a couple of times hoping it will gather momentum.
They try putting more fuel (money) into it.
It doesn’t make any difference.
In the end, exhausted, they realize they purchased a dud.

The core problem here is this. When looking for an opportunity, most people only focus on the “product” they will be selling. This is natural and understandable (the companies bank on that). But it is a HUGE mistake.

There are incredible products out there. There’s no doubt about that.
But the product is only half the equation. If you don’t believe me try ordering a pallet of any product in the world. Have it delivered to your garage.
Are you rich yet? Of course not.

It won’t move itself. It needs to be marketed (no matter how good it is).
So the most important — and the most often overlooked — criteria for choosing a business opportunity is being able to crawl under the hood and check that it has a powerful and automated sales and marketing engine.

There are some excellent products out there, LifePath, Polaris Media and Global Resorts’ included. But without a powerhouse to drive sales, most MLM/Network Marketing newbies quickly find themselves at the side of the road — alongside the rusted out wrecks of the 97% of other home business hopefuls whose dreams have stalled.

And you know what the real tragedy is?

Those 97% of people never realize what went wrong. No-one tells them you need an engine to drive a home business vehicle.They blame themselves for not “pushing the van” hard enough! … “Maybe if I’d done another lap of the block, another meeting, another ad, bought more leads, made more calls?”

Sound Familiar?
They never realize that the bright and shiny new “shell on wheels” they were sold was never going to get out of first gear. And that it wasn’t their fault.

Meanwhile the companies and their “top earners” ignore the wreckage — somehow managing to put it to the back of their minds, as they welcome a new round of eager members ready and willing to test drive a shiny new van.