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March 3, 2021

A Lesson From The Wright Brothers … How to Give Your Business Wings!

by Michel Bilodeau

In 1903 Orville and Wilbur Wright were struggling to fly the world’s first airplane at Kitty Hawk, North Carolina. At the same time another man, Samuel Pierpont Langley, was also trying to build an airplane — with the assistance of an entire staff. His assumption was that if he put a big enough engine on the airplane, he could get anything off the ground. He focused all his effort on that one project: creating a super-powerful engine for the plane.Airplane
The Wright Brothers’ approach, however, was to build a glider that would glide from a hilltop with no engine at all. They focused their energy on (finesse), balance and steering — power was almost an afterthought. Only after it worked with no power would they try to put an engine on it. (more…)

January 14, 2020

Amateurs ‘Sell’, Professionals ‘Sort’…In 3 Steps

Amateurs “SELL” –> Professionals “SORT”.

In the end, the sorting process can be summed up in just three steps …
Step #1 — Build a prospect list.
Step #2 — Build a relationship with your list.
Step #3 — Market to your list.

But let me start by asking you a simple question:

Would you rather …

option #1: have people eagerly contacting you, cash in hand, about your products or services.

or

option #2: hunt them down and beat them over the head with a sales pitch until they run away calling you a crazy person? (more…)

January 14, 2020

Online Business Myth 4 "We have everything you need to be successful in this business RIGHT HERE…"

This one is a biggie from a mindset and personal development perspective.

Online Business Myth 4

All MLM and Network Marketing companies will obviously put their best foot forward in their bid to sign you up. And to be honest, it would be a spectacularly stupid marketing tactic to point out all their short comings before you handed over your credit card and signed on the dotted line. They want you to believe that you cannot fail if you join them, and the “secret ingredient” to your success or otherwise, is what they have to offer.

To be absolutely fair, there are some companies (very very few, I hasten to add) that do indeed give you a comprehensive home based business “tool kit” to help you get up and running. The better companies even teach you how to use the tools they have provided, and do indeed run “in house” marketing training programs for new members (bear in mind that the vast majority of these will be “old school” strategies, and as such, are not so useful to you at all in the Internet marketing age). Read more (more…)

August 14, 2020

Online Business Myth 1 "This business is so easy ANYONE can do it…"

And so to “Online Business Myth 1”.

Sorry to burst your bubble so early in the piece, but such a business simply does not exist.

If you have been involved in the home business industry in an MLM or Network Marketing before, no doubt this was almost the first thing your ‘sponsor to be’ said to you. By the way, usually, this person is quite new to the industry themselves (they tend not to hang around too long before they discover that they too have been misled, or they have maxed out their credit card – whichever comes first).

This is how it all begins. You will be shown the product range. You will be told that the products are “revolutionary”, “life-changing” and “so powerful that everyone will be knocking down your door to get their hands on them”. You will be told that even with absolutely no previous experience of any type in business it is possible for virtually anyone to build a residual income by “sharing” these products with anyone and everyone you come into daily contact with. But I’m getting ahead of myself here, more of MLM style “marketing strategies” in Online Business Myth #2. Read more (more…)

January 14, 2020

How to Have A Positive Focus While Working From Home

This is a great post from my favourite marketer Perry Marshall…

My morning commute – from bed to library, where I write is about 18 feet. Beats 18 miles, believe me. But there is one disadvantage (isn’t there always a potential disadvantage with everything?):

I can roll out of bed at 7 or 7:30, throw myself into my work and not even look up until 10 or 11 o’clock. So much to do, so much to do…. like the Dunkin’ Donuts guy says, “Time to make the donuts.”

It’s REAL easy to not stop and center myself first.

I’m in Dan Sullivan’s Strategic Coach program and the #1 thing they teach in Coach is: “Positive Focus.” Namely, that you start every interaction, every meeting, and every day with this question: (more…)

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