A Lesson From The Wright Brothers … How to Give Your Business Wings!

by Michel Bilodeau

In 1903 Orville and Wilbur Wright were struggling to fly the world’s first airplane at Kitty Hawk, North Carolina. At the same time another man, Samuel Pierpont Langley, was also trying to build an airplane — with the assistance of an entire staff. His assumption was that if he put a big enough engine on the airplane, he could get anything off the ground. He focused all his effort on that one project: creating a super-powerful engine for the plane.Airplane
The Wright Brothers’ approach, however, was to build a glider that would glide from a hilltop with no engine at all. They focused their energy on (finesse), balance and steering — power was almost an afterthought. Only after it worked with no power would they try to put an engine on it. (more…)

Amateurs ‘Sell’, Professionals ‘Sort’…In 3 Steps

Amateurs “SELL” –> Professionals “SORT”.

In the end, the sorting process can be summed up in just three steps …
Step #1 — Build a prospect list.
Step #2 — Build a relationship with your list.
Step #3 — Market to your list.

But let me start by asking you a simple question:

Would you rather …

option #1: have people eagerly contacting you, cash in hand, about your products or services.

or

option #2: hunt them down and beat them over the head with a sales pitch until they run away calling you a crazy person? (more…)

Online Business Myth 4 "We have everything you need to be successful in this business RIGHT HERE…"

This one is a biggie from a mindset and personal development perspective.

Online Business Myth 4

All MLM and Network Marketing companies will obviously put their best foot forward in their bid to sign you up. And to be honest, it would be a spectacularly stupid marketing tactic to point out all their short comings before you handed over your credit card and signed on the dotted line. They want you to believe that you cannot fail if you join them, and the “secret ingredient” to your success or otherwise, is what they have to offer.

To be absolutely fair, there are some companies (very very few, I hasten to add) that do indeed give you a comprehensive home based business “tool kit” to help you get up and running. The better companies even teach you how to use the tools they have provided, and do indeed run “in house” marketing training programs for new members (bear in mind that the vast majority of these will be “old school” strategies, and as such, are not so useful to you at all in the Internet marketing age). Read more (more…)