A Lesson From The Wright Brothers … How to Give Your Business Wings!

by Michel Bilodeau

In 1903 Orville and Wilbur Wright were struggling to fly the world’s first airplane at Kitty Hawk, North Carolina. At the same time another man, Samuel Pierpont Langley, was also trying to build an airplane — with the assistance of an entire staff. His assumption was that if he put a big enough engine on the airplane, he could get anything off the ground. He focused all his effort on that one project: creating a super-powerful engine for the plane.Airplane
The Wright Brothers’ approach, however, was to build a glider that would glide from a hilltop with no engine at all. They focused their energy on (finesse), balance and steering — power was almost an afterthought. Only after it worked with no power would they try to put an engine on it. (more…)

Amateurs ‘Sell’, Professionals ‘Sort’…In 3 Steps

Amateurs “SELL” –> Professionals “SORT”.

In the end, the sorting process can be summed up in just three steps …
Step #1 — Build a prospect list.
Step #2 — Build a relationship with your list.
Step #3 — Market to your list.

But let me start by asking you a simple question:

Would you rather …

option #1: have people eagerly contacting you, cash in hand, about your products or services.

or

option #2: hunt them down and beat them over the head with a sales pitch until they run away calling you a crazy person? (more…)

Online Business Myth 3 "There is NO selling involved in this business…"

Seems like a ridiculous thing to even say, but there it is…

Online Business Myth 3

MLM companies know that most people hate the thought of selling anything, and the reason why this is so, is because their consultants are not taught how to sell effectively and professionally.
But use your head for just a moment. What is a business? Any business?

A business is an environment where goods, services or information are exchanged for money. Yes?

And there is nothing wrong with this process. There is nothing terrible or shameful about accepting money in exchange for quality products or services. I’ll digress for a moment and say that if you have a problem with this concept, I would suggest that you possibly have a little work to do on your mindset about money (this is terribly important – money issues will hold you back in your business if left unaddressed).

The fact is, all business is about selling. There is nothing wrong with that.

But consider this. People hate to be sold. They do however, like to buy stuff.

Now, if MLM and Network Marketing companies were even remotely interested in the success of their consultants, they would be teaching effective sales techniques. Mostly new consultants are taught to “share” their products and opportunities with everyone they know. This sets them up to fail from the start. Read more (more…)

Online Business Myth 2 "These products are so incredible and life changing, they virtually sell themselves…"

So we have arrived at Online Business Myth 2

And this one is a beauty. In fact, I think this is the most dangerous myth of them all. It ties in perfectly with Myth 3 (which I will get to next).

If you have been involved in MLM before, or if you have made inquiries into a company, you are highly likely to have been told something like this. “These products change people’s lives. Imagine how many people will want to buy these products from you when they see what they can do for them“.

I’ll never forget the ‘sales training’ I received in my last MLM. It was never actually called ‘sales training’. For some reason (that is now fairly obvious to me), the truth of what the business involves is skirted around, and never called what it really is. Companies seem to think that if they dress the sales training up as something less ‘offensive’ consultants will be happy to do it. Read more (more…)