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by Michel Bilodeau

In 1903 Orville and Wilbur Wright were struggling to fly the world’s first airplane at Kitty Hawk, North Carolina. At the same time another man, Samuel Pierpont Langley, was also trying to build an airplane — with the assistance of an entire staff. His assumption was that if he put a big enough engine on the airplane, he could get anything off the ground. He focused all his effort on that one project: creating a super-powerful engine for the plane.
The Wright Brothers’ approach, however, was to build a glider that would glide from a hilltop with no engine at all. They focused their energy on (finesse), balance and steering — power was almost an afterthought. Only after it worked with no power would they try to put an engine on it. [click to continue…]

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Amateurs “SELL” –> Professionals “SORT”.

In the end, the sorting process can be summed up in just three steps …
Step #1 — Build a prospect list.
Step #2 — Build a relationship with your list.
Step #3 — Market to your list.

But let me start by asking you a simple question:

Would you rather …

option #1: have people eagerly contacting you, cash in hand, about your products or services.

or

option #2: hunt them down and beat them over the head with a sales pitch until they run away calling you a crazy person? [click to continue…]

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Ever heard the saying “You get what you pay for?”

Online Business Myth 7

Never a truer word was spoken. It applies in this context as well.

Now, certainly, if you are planning to build a business working from home, you have far fewer capital outlays than someone in a brick and mortar business, or even a franchise. In either of those business environments, you will typically have expenses like a lease on a building and equipment, stock and wages. If you are a franchisee, in addition to all of those costs, you will also have paid for the ‘privilege’ of doing business under someone else’s name. Forking out money for any of these running costs is by no means a guarantee that you will make any money. There are many brick and mortar business people and franchisees who go out of business every day, despite having great products and services on offer. Read more [click to continue…]

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Ahhh…another clever marketing ploy to appeal to the “get rich quick”, “time poor”, and just plain lazy prospect.

Online Business Myth 6

Now this is simply a bald faced lie. Again, think about this logically. Every person who steps into this industry for the first time (especially if they have no previous business experience of any kind), is faced with an enormous learning curve. We are not exaggerating, it is huge. Less a curve, and more of a Mt Everest in fact.

There is only one way to learn, apply and master new skills, and that is with time. And unless you are an exceptionally fast learner, you will need to be prepared to devote lots of it. Now, don’t get me wrong, you can definitely start learning how to run your business in as little as seven hours a week, and if you have a very strong desire to start your own business, and that is all the time you have available to you, then you have to start where you are at. Read more [click to continue…]

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This particular myth is twofold in its deception.

Online Business Myth 5

Try and remember for a moment what it is that you are doing here. Business. And in business, as much as people in the same industry might network with each other and discuss what is going on in their particular market, do you really think that people who are in direct competition, in the same market place, are going to share all their secrets?

It would not be the most savvy business strategy in the world, would it? Now, you may put this proposition to a seasoned MLM or Network Marketer, and they will insist that this business model is different. Because “If you make money, your sponsor makes money. It is in your sponsor’s interest to help you do well”. Read more [click to continue…]

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This one is a biggie from a mindset and personal development perspective.

Online Business Myth 4

All MLM and Network Marketing companies will obviously put their best foot forward in their bid to sign you up. And to be honest, it would be a spectacularly stupid marketing tactic to point out all their short comings before you handed over your credit card and signed on the dotted line. They want you to believe that you cannot fail if you join them, and the “secret ingredient” to your success or otherwise, is what they have to offer.

To be absolutely fair, there are some companies (very very few, I hasten to add) that do indeed give you a comprehensive home based business “tool kit” to help you get up and running. The better companies even teach you how to use the tools they have provided, and do indeed run “in house” marketing training programs for new members (bear in mind that the vast majority of these will be “old school” strategies, and as such, are not so useful to you at all in the Internet marketing age). Read more [click to continue…]

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Seems like a ridiculous thing to even say, but there it is…

Online Business Myth 3

MLM companies know that most people hate the thought of selling anything, and the reason why this is so, is because their consultants are not taught how to sell effectively and professionally.
But use your head for just a moment. What is a business? Any business?

A business is an environment where goods, services or information are exchanged for money. Yes?

And there is nothing wrong with this process. There is nothing terrible or shameful about accepting money in exchange for quality products or services. I’ll digress for a moment and say that if you have a problem with this concept, I would suggest that you possibly have a little work to do on your mindset about money (this is terribly important – money issues will hold you back in your business if left unaddressed).

The fact is, all business is about selling. There is nothing wrong with that.

But consider this. People hate to be sold. They do however, like to buy stuff.

Now, if MLM and Network Marketing companies were even remotely interested in the success of their consultants, they would be teaching effective sales techniques. Mostly new consultants are taught to “share” their products and opportunities with everyone they know. This sets them up to fail from the start. Read more [click to continue…]

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So we have arrived at Online Business Myth 2

And this one is a beauty. In fact, I think this is the most dangerous myth of them all. It ties in perfectly with Myth 3 (which I will get to next).

If you have been involved in MLM before, or if you have made inquiries into a company, you are highly likely to have been told something like this. “These products change people’s lives. Imagine how many people will want to buy these products from you when they see what they can do for them“.

I’ll never forget the ‘sales training’ I received in my last MLM. It was never actually called ‘sales training’. For some reason (that is now fairly obvious to me), the truth of what the business involves is skirted around, and never called what it really is. Companies seem to think that if they dress the sales training up as something less ‘offensive’ consultants will be happy to do it. Read more [click to continue…]

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And so to “Online Business Myth 1”.

Sorry to burst your bubble so early in the piece, but such a business simply does not exist.

If you have been involved in the home business industry in an MLM or Network Marketing before, no doubt this was almost the first thing your ‘sponsor to be’ said to you. By the way, usually this person is quite new to the industry themselves (they tend not to hang around too long before they discover that they too have been mislead, or they have maxed out their credit card – whichever comes first).

This is how it all begins. You will be shown the product range. You will be told that the products are “revolutionary”, “life changing” and “so powerful that everyone will be knocking down your door to get their hands on them”. You will be told that even with absolutely no previous experience of any type in business it is possible for virtually anyone to build a residual income by “sharing” these products with anyone and everyone you come into daily contact with. But I’m getting ahead of myself here, more of MLM style “marketing strategies” in Online Business Myth #2. Read more [click to continue…]

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Ah! The Beauty Of The Economy!

Wouldn’t you rather think we should all take matters in our own hands? :)

The debonair French Canadian

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How to Have A Positive Focus While Working From Home

This is a great post from my favorite marketer Perry Marshall…

My morning commute – from bed to library, where I write is about 18 feet. Beats 18 miles, believe me. But there is one disadvantage (isn’t there always a potential disadvantage with everything?):

I can roll out of bed at 7 or 7:30, throw myself into my work and not even look up until 10 or 11 o’clock. So much to do, so much to do…. like the Dunkin’ Donuts guy says, “Time to make the donuts.”

It’s REAL easy to not stop and center myself first.

I’m in Dan Sullivan’s Strategic Coach program and the #1 thing they teach in Coach is: “Positive Focus.” Namely, that you start every interaction, every meeting, and every day with this question:

  • “What’s GOOD?”
  • “What’s good right now?
  • What positive thing happened yesterday?
  • What positive thing happened today?
  • What do you appreciate about the person you’re talking to right now?”

The Strategic Coach guys finally got through to me. A couple of months ago I started a new habit. I take out this teeny little Moleskine note book, it’s maybe 2 inches by 3 inches – and I write down something positive. First thing in the morning.

That all by itself isn’t enough. I don’t know anyone who prays or meditates who doesn’t think it’s the most healthy thing they do all day. But writing down one or two or three sentences in that tiny notebook is what gets me STARTED. Read more [click to continue…]

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Is Internet Marketing A Pyramid?

Well, here is a great little video that will answer just that!

We all have been confronted with this question and because we have been trained from an early age to believe the stupid “Trickling Effect” lie, we should not be surprised that our friends and family think we are going crazy. We should therefore approach them only once we experience a measure of success.

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For Excellence, Against Mediocrity in 2011!!!

Internet marketing can be a lonely experience. I find I often need some encouragement. I found it today from Perry Marshall. Here it is:

FOR / AGAINST

We are FOR individualism, accomplishment and excellence.

We are AGAINST the mediocrity, self pity, condemnation and discouragement of the news media and of “normal” people sleepwalking through life.

We are FOR alchemy. We believe that there is everywhere lead waiting to be transformed into gold. Opportunity hides literally under every rock and shade tree.

We are AGAINST scarcity that says that everything you receive was forcibly taken from somebody else. Entrepreneurship is about making new pies, not dividing up old ones.

We are FOR you, regardless of mistakes you’ve made. Whatever stupidity spasms you’ve had in the past don’t matter. If you owe $100,000 and you’re scraping change out of your car seats for lunch today…. if every time you pick up the kids at your ex’s apartment you’re accused of being a devil…. we are still FOR you.

We are AGAINST complainers, the fault-finders and critics. It’s easy to criticize. It’s hard to take action. But in the end, only action-takers make history. Read more [click to continue…]

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How Can I Build My Business If I’m On A Budget?

What if I could show you (literally) how to generate “endless” leads and build ANY home business, EVEN if you are on a budget or have limited funds?

Good news…

I’ve partnered with industry expert Mike Dillard and his breakthrough FREE videos reveal exactly how this can be done and IS being done by countless members … day in and day out.

Wait until you see and hear these success stories “inside.” Incredible! Most do NOT know what you are about to find out…

FREE videos –>

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by Michel Bilodeau

Joining a network marketing company, on the basis of “it’s such a good product” (like I almost did) is the caryard equivalent of buying a van without checking under the hood. Let me explain.

Like it or not, the primary purpose of any business, network marketing companies included, is to move product.

Similarly the primary purpose of a van is … (you guessed it) to move product.

Trouble is, most companies offer a great “looking” vehicle, but on closer inspection, the home business owner finds it doesn’t have an engine capable of driving sales. You pay your money and get your van back home — loaded to the brim with product, hopes and dreams.

You put the key into the ignition, turn it clockwise and … click … nothing … It won’t go anywhere. The van you bought won’t move, let alone move product.

skd255208sdcIt’s a shell … a souffle. All hot air. The used car salesman didn’t say anything about this?
So what do most people do?

They push their van around the block a couple of times, hoping it will somehow gather momentum.
They try putting more fuel (money) into it.

But it doesn’t make any difference.

In the end the clever ones realize they have to buy or build their own engine (and then cross their fingers that it works with their particular vehicle).

Meanwhile, the company puts on “rah rah” training sessions and meetings all about their “products” and their “success stories”.

Of course, they rarely mention anything useful about driving sales.
This is what you really need to know.

The core problem here is this. When looking for an opportunity, most people only focus on the product or service they will be selling. This is natural and understandable (the companies bank on that). But it is a HUGE mistake.

There are some incredible products out there. There’s no doubt about that.
But the product is only half the equation.

If you don’t believe me try ordering a pallet of any product in the world.
Have it delivered to your garage. Are you rich yet?
Of course not.

It won’t move itself. It needs to be marketed (no matter how good it is). And no amount of affirmations, no law of attraction, no “awakening” or “abundance mentality” is going to shift that sucker.
You see, the most important — and the most often overlooked — criteria for choosing a business opportunity is being able to crawl under the hood and check that it has a powerful and automated sales and marketing machine.

Without an engine to drive sales, most home business owners quickly find themselves at the side of the road — alongside the rusted out wrecks of the 97% of other independent distributors whose dreams stalled.
And you know what the real tragedy is? Those 97% of people never realise what went wrong. No-one tells them you need an engine to drive a home business. They blame themselves for not “pushing the van” hard enough. “Maybe if I’d done another lap of the block, another meeting, bought more leads, listened to more training calls?”

They never realize that the bright and shiny “shell on wheels” they were sold was never going to get out of first gear.

And that it wasn’t their fault.

Meanwhile the companies and their “heavy hitters” ignore the wreckage — somehow managing to put it to the back of their minds, as they welcome a new round of eager members ready and willing to test drive a shiny new van.

Michel Bilodeau
The debonair French Canadian

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